Essentials of Business Communication System †MyAssignmenthelp.com

Question: Discuss about the Essentials of Business Communication System. Answer: Introduction: During the semester have attended several courses, however, professional development and business communication stand out. The course stood out; I thought I have acquired enough knowledge about communication and its application in the business environment only to be introduced to new concepts and principles of communication. In the end, I was a better person than I was before. One of the fundamental concepts of the course, that I learned, was the importance of communication in human interactions. The objective of the course was to equip the student, who is deemed future managers, with both oral and writing communication skills which are necessary for the contemporary business environment (Bruckmann, 2012). My course primarily focused on communication as a tool for professional development within the business context. Communication plays a vital role in different aspects of an organization. To a large extent, the success of an organization squarely depends on the effectiveness of communication strategies that have been put in place. Conversely, as human beings, we have to spend a lot of time during our lifetime communicating with one another (Gutierez, 2014). However, how one communicates, how people should communicate or how the communicated message is perceived matters a lot. Individual and organizations relations are developed through communication; the former is highly dependent on the foundation placed on the latter (Sehgal, 2008). Within the business context, the relation is very important. For instance, the continuity and success of an organization depend on the relationship that exists between the management and other stakeholders such as shareholders, customers, suppliers, contractors etc. Therefore communication is key to the success of an organization (Guffey Loewy, 2012). As an economic and social system, business should always put its customers at the top of the communication chain. No business can prosper without effective communication with the customers. For example, an organization cannot survive a competitive business sector without a strong relationship with the consumers. How business managers communicate with the customers determine the kind of relationship they have with the customers. I have realized that even the best products fail to capture the attention of the targeted customers in absence of good relationship (Moore, 2014). Successful relationship not only enhance the business prosperity but contribute to its social aspects as well. The ability to maintain effective communication with the community equips a business with the ability to solve arising conflicts quickly and efficiently. Hence, contributing business performance and continuity of its life. Conversely, communication is essential in conveying information, persuasion, and promoting goodwill between stakeholders both internally and externally (Patterson, 2011). I have also learned that communication skills play a vital role in employing personnel like managers. The skills are acquired through learning. There are several elements of communication that are fundamental. For successful communication, the recipient should convey a feedback to the initial sender acknowledging the reception of the message. Besides the sender and recipient, other elements of communication include the perception of the message, encoding and decoding of the message, and the message itself (Hattersley, 2015). Likewise, in written communication elements such as grammar, spelling and sentence structure is important as well. Effective communication, in a business, involves both centralized and decentralized networks. Under centralized network, the flow of information is controlled by the leader. On the other hand, the decentralized network allows each people to access the messages and ideas from other members of the group equally (Hattersley, 2015). However, the success of any communication network is affected by cultural, individual and organizational factors. Such factors hinder effective communication unless there are strategically addressed by enhancing the amount of communication, communication flow in an organization and the availability of key people who facilitate communication. I also learned that the success of effective communication should be based on the traditional organizational structure (Patterson, 2011). Technological advancement has also changed the way employees communicate within an organization. For instance, social media plays a vital role in business communication in terms of employees collaboration, engagement, exchanging ideas and innovations as well as interacting with new customers (Sehgal, 2008). For example, business use Facebook, Twitter, and Instagram applications to communicate with their customers. Likewise, WhatsApp platform is used by employees to promote mutual collaboration, share information and understanding with the departments (Bruckmann, 2012). All these factors have taught me the importance of communicating within the business context. Communication, either interpersonal, public or mass, should be treated with the importance it deserves. Looking back it has always been my wish to be a business manager. I have learned that good communication skills play an integral role in a person becoming a good manager (Gutierez, 2014). A manager should nurture the communication skills to the perfection. It is a sole responsibility of a manager to perfect the art of communication to quantify efficient interaction with the customers and other stakeholders. Good communication skills help in building a sustainable relationship which has a direct impact on the positive success of a business (Inklyo, 2013). A good manager should possess the ability to communicate differently with different people in the different situation. For example, the tactics used when negotiating a business deal differs from those used in solving business conflicts. For example, a manager is supposed to apply persuasive skills when convincing a new customer to trade with the company (Bruckmann, 2012). Conversely, a manager should have an authoritative language when handling internal issues. Good communication helps a manager to lead the company properly. Most importantly communication prevents the occurrence of misunderstanding among members of a department or organization (Hattersley, 2015). During the course period, I have learned the importance and role of communication in enhancing both professionals development in managers and success of an organization. Although I was familiar with the term communication at the beginning of the course, at the end I have learned the significance of communication within the business context in a different way. The acquired knowledge not only equips me with better communication skills but have also prepared me to be a better manager in the future. My learning on communication and its importance to business does not end here. I have developed an interest in understanding the impact of new trends such as technological advancement on business communication. Nevertheless, the course has made me a better communicator than I was before. References Bruckmann, C. G. (2012). Business Communication. London: Psychology Press. Guffey, M. E., Loewy, D. (2012). Essentials of Business Communication. New York: Cengage Learning. Gutierez, A. (2014). Effective Communication in the Workplace: Learn How to Communicate Effectively and Avoid Common Barriers to Effective Communication. Chicago: Amazon. Hattersley, M. E. (2015). Customers who viewed Management Communication: Principles and Practice. New York: McGraw-Hill Education; Inklyo. (2013). Effective Business Communication . New York: Inklyo Inc. Moore, L. H. (2014). Business Communication. New York: Wiley Sons. Patterson, K. (2011). Crucial Conversations Tools for Talking When Stakes Are High. New York: McGraw-Hill Education. Sehgal, M. K. (2008). Business Communication. New Delhi: Excel Books India.